Community Advancement Through Celebration

Over twenty years ago, in the depths of an economic downturn in our community, a group of far-sighted individuals, led by City Officials and leaders and financed with just $15,000 created a celebration of the founding of Rockford and it was held Labor Day weekend. From these humble beginnings, On the Waterfront has evolved into a 501C(3, not-for-profit organization that annually produces Illinois' largest music festival.

Today, the On the Waterfront Festival presented by Associated Bank is Illinois’ largest music festival with over 100 performers in seven music venues covering 30 city blocks in the heart of the River District.

More than 50 food booths provide tantalizing fare to tempt everyone’s palette. From traditional favorites to more exotic delicacies, patrons can sample food from around the world presented by local not-for-profit agencies and organizations. The On the Waterfront Festival includes special events, attractions and venues and attracts guest from over 35 states and several foreign countries each year.

The "fun" of the festival is one part of the picture, but the results are what really impact the community. Since 1986, OTW has provided fundraising opportunities for over 200 not-for-profit partners and has generated over $9.1 million in revenue for their activities year round. Not only do the not-for-profit organizations generate much-needed funds, their volunteers appreciate the exposure that is provided at the festival and report that the festival experience also builds camaraderie. The end result is that over 2,800 volunteers are eager to play a role in the festival and, at the same time, to work together as a team to meet fundraising goals on behalf their respective organizations. This is a prime example of the positive quality of life contributions and goodwill that is generated by the festival.

On the Waterfront, Inc. also produces three other events, Groove Walk, the Director’s Challenge and the Stars & Guitars Rib Fest.