On the Waterfront to Unveil 25th Festival Logo and Provide a Sneak Peek of the Festival Performers at News Conference

Rockford, Ill. – Illinois’ largest music festival, On the Waterfront presented by Associated Bank, will unveil the 25th Festival logo and provide a sneak peak of the music line-up during a news conference on Tuesday, May 6th 2008.

Rockford Mayor Larry Morrissey, Mike Greer, President of Associated Bank and Becky Genoways, President and CEO of On the Waterfront, Inc., will meet with the media at 3:30 pm at Davis Memorial Festival Park.

Media are encouraged to arrive early to provide ample time for set up. Festival officials will be available for questions after the conclusion of the program. Complete media kits will also be available.

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On the Waterfront, Inc. is a non-profit 501(c)(3) event production corporation that produces Illinois’ largest music festival, On the Waterfront presented by Associated Bank. Awarded the prestigious 2002 Gold Grand Pinnacle Award by the International Festivals and Events Association for excellence in event promotion, the Festival is held annually over Labor Day weekend and attracts over 300,000 people to the streets of the downtown River District in Rockford, Illinois. Each year, On the Waterfront helps over100 local not-for-profit organizations raise funds through the festival.  Since 1986, On the Waterfront, Inc. has helped area organizations raise over $9.1 million.

In addition to the festival, On the Waterfront, Inc. also produces Groove Walk, (May 17, 2008) an annual spring music walk throughout downtown Rockford, OTW Director’s Challenge golf outing (July 21, 2008), and Stars & Guitars Ribfest (June 26-29, 2008).