FatWallet.com Joins Associated Bank as Presenting Sponsor of the 2009 On the Waterfront Festival

Rockford, Ill – On the Waterfront, Inc. announces that FatWallet.com along with Associated Bank will be presenting sponsors of the 2009 Festival.

"Sponsorships are very gratifying for FatWallet employees and add balance to our company culture. We believe our support for public events and programs will help enhance the quality of life in our local communities", stated Brent Shelton, Director of Marketing for FatWallet, Inc.

FatWallet.com and On the Waterfront are teaming up to provide an internet reward offer for individuals who purchase festival passes online. After completing the purchase, the customer will be offered the option to sign up for a free FatWallet membership. $2.00 of each pass purchase is eligible to be added to their FatWallet Cash Back account after a simple membership verification process.

FatWallet.com is also offering an additional bonus to festival patrons. The 3-day pass contains a coupon code for a free On the Waterfront T-shirt from FatWallet.com. Go to FatWallet, redeem the code and after you make your next Cash Back purchase, you will receive your free T-shirt. You'll also get the Cash Back from the purchase.

The new FatWallet.com promotions add to the opportunity for savings provided by Associated Bank through the Cheap Tix program. Festival patrons can visit four Associated Bank locations in the community and save $6.00 on each festival pass by making their purchase before July 1st.
Associated Bank, FatWallet, Inc. and On the Waterfront, Inc. are all very excited about the new partnership. They will be working together to provide the community with these, and several other new promotions for the 2009 Labor Day bash.

Illinois’ largest music festival, On the Waterfront is scheduled for Friday, September 4th – Sunday, September 6th.

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On the Waterfront, Inc. is a non-profit 501(c)(3) event production corporation that produces Illinois’ largest music festival, On the Waterfront is presented by Associated Bank and FatWallet.com. Awarded the prestigious 2002 Gold Grand Pinnacle Award by the International Festivals and Events Association for excellence in event promotion, the Festival is held annually over Labor Day weekend and attracts over 300,000 people to the streets of the downtown River District in Rockford, Illinois. Each year, On the Waterfront helps over100 local not-for-profit organizations raise funds through the festival. Since 1986, On the Waterfront, Inc. has helped area organizations raise over $9.4 million. In addition to the festival, On the Waterfront, Inc. also produces Groove Walk, an annual spring music walk throughout downtown Rockford.